Making it: Women Entrepreneurs Reveal Their Secrets of Success

By Lou Gimson & Allison Mitchell

To be published by Capstone, October 08

Many women have great dreams about owning their own business, yet sadly, it often remains just a dream.  The reason?  All too often it’s simply lack of confidence and self belief that lets them down.

It's a feeling of being too far removed from the famous women entrepreneurs of today and being unable to compete on that level.  In truth though, there are thousands of women out there who are just like them, but who own a business and are living their dreams on a scale they choose, successfully mixing home lives with a business and feeling fulfilled.

Making It is a compilation of inspirational women's start-up stories that lets you share their accounts of how the businesses came to 'be' as well as the highs and lows that came along the way. Each chapter features a true-life success story by a high profile entrepreneur; insights from Lou Gimson about working with business start-ups; and powerful NLP exercises by Allison Mitchell designed to assess personal strengths and weaknesses and build up exactly the right attitude for success.

About the authors

Louise Gimson is an experienced business advisor with Business Link and the Learning & Skills Council, working with businesses of all types and sizes.  She specialises in bringing pre-start women entrepreneur's business dreams to reality and is an accomplished mentor and inspirational speaker.

As a fellow of the Winston Churchill Memorial Trust, Lou is researching female entrepreneurship in the USA.

Allison is an NLP Master Practitioner and NLP Coach, a certified Success Factor Modeller and a graduate of the US based 'Advanced Parent as a Coach Academy.' She holds a Masters Degree in Human Resource Management and a first degree in Management Science.  She is the founder of Mums and Dads an innovative mum coaching company and is a pioneer in her field, to find out more visit; www.mumsanddads.biz

ISBN: 978-1-84112-700-2       Paperback    £14.99/€20.50

For more information, or to request an extract or interview with the author, please contact: Caroline Baines, Publicity Manager: cbaines@wiley.com / 01243 770674

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